Bibliography (on going)

Compass of Pleasure
Regina Rini
Joshua green
Supernormal Stimuli
There is no God and he is Always with You
pg 79: The brain is an organ whose job it is to make sense of the world we encounter so that we can operate efficiently. It does this by ignoring most of the input it receives and then slicing the rest into usable chunks. 
Sex at Dawn
Principia Discordia
The Power of Myth
Why We Get Fat
The Design of Everyday Things
Thinking Fast and Slow
Kinds of Minds
thinking fast and slow

Stumbling on Happiness

Stanford Philosophy encyclopedia
 http://plato.stanford.edu/entries/weakness-will/